How to Use the Search Analytics Report in Google Search Console
The Search Analytics Report in Google Search Console allows you to see search traffic to your website. You can view search traffic data by a variety of filters, including Pages, Queries, Countries, Devices, Search Type, and more. Once you’ve verified your site with Search Console, you can start filtering your data.
Google Analytics
Once you have a grasp of how to use Google Analytics, you can begin customizing your reports. One way to do this is by creating a custom Databox template. This plug-and-play template displays the most important KPIs, and can be used as a standalone dashboard or in marketing reports. It allows you to quickly set up a report with only a few clicks, and populates in seconds.
Another useful report that can help you improve your website’s performance is a detailed report on visitors’ behavior. You can see how much time a visitor spends on each page, the number of visits per day, and even the bounce rate. Aside from analyzing the traffic patterns, this report can also show you what content is most popular. You can even break down the reports by content groupings and titles. In addition, you can use Event Tracking to record specific actions, such as video playbacks and form submissions.
One of the most useful reports is the Browser & OS report. The report allows you to view data from the last three months. This information can help you tailor your marketing campaigns and determine what’s working and what’s not. You can also view your revenue by day or by hour. If you’ve found that some days or hours of the week are less profitable, you can focus your promotional efforts on these periods. This will increase traffic and sales.
Google Search Console
If you have a website, Google Search Console is a powerful tool to help you analyze the performance of your website. This tool will give you multiple insights about your website’s performance, from the types of search queries to the indexing status. In addition, it lets you know about the pages and resources that Google knows about.
First, you should know who can access your Google Search Console account. There are two types of users: verified and delegated owners. Verified owners have already completed the property verification setup process. Delegated owners can also add other people to the account. You can see which of these users have access to all data. Restricted users can only see some data. You can remove them from your account by clicking the three dots next to their profiles.
Google Search Console also allows you to analyze your website’s performance and discover potential issues. It provides metrics that help marketers and SEO specialists optimize their sites and analyze traffic. Moreover, it allows you to analyze how your site is linked and how it affects your rankings. It is a must-have tool if you want to make your website more visible and increase its traffic.
In addition, Google Search Console allows you to register your domain. However, you must create a tokenized DNS TXT record with your domain name provider. This record verifies that you own the domain.
Cludo
Cludo is a search tool that is integrated into content. It offers suggestions based on a user’s previous searches and direct links to relevant pages. Cludo helps websites make data-driven decisions about what to include in their content. It is available on several popular search engines.
Cludo’s Search Analytics Report shows search and banner activity. It provides a comprehensive picture of website visitors’ behaviors and helps marketing teams optimize their content mix. Users can also view trends and learn which keywords are driving traffic. The analytics report can be cross-referenced with Google Analytics and Cludo Banner Activity to gain insights about the users’ interests.
Search has become an essential part of digital experience. It should be integrated into a brand’s experience. The search data was collected from Cludo clients for the entire year. If a Cludo customer becomes a customer after July 2020, that data would not be included in this study.
AMP non-rich results filter
If you’re using Google Search Console, you can now find the AMP non-rich results filter in your search analytics report. This filter covers the AMP results in the first ten blue links on the organic search results page. Google says this filter is available starting November 12 and doesn’t affect traffic before this date. Before this feature, it wasn’t possible to get detailed information on AMP, including the keywords it was ranking for.
The AMP non-rich results filter in the Search Analytics report can help you identify whether your website is ranking well in AMP results. Non-rich results are basic, non-graphic search results. AMP articles can be free-standing in the results page or embedded in a carousel of similar result types. The AMP article-rich results count as rich results, while the non-rich results are basic, non-graphic results.
The AMP non-rich results filter in the Search Analytics report is not available in Google’s free version. It requires domain ownership and the ability to add additional lines to the DNS record for the domain. If you don’t have a free account, the AMP non-rich results filter can be found under the Structured Data report. The Structured Data report is a subgroup within the Search Analytics report. Other subgroups include Mobile Usability and Job Listings.
If you have a site with AMP pages, it’s vital to make sure they’re set up correctly. Google notes that pages with valid structured data may be featured in featured snippets. If you’re not sure, try out the Google structured data testing tool.
Page appearance filters
Page appearance filters in the Search Analytics report allow you to see how rich results affect your site. These metrics are broken down by page, device, geography, and query, and can help you optimize your pages for search results. You can also see how your structured data is performing. This will help you understand what is working and what isn’t.
To filter results, go to the filters page, and select the desired filter. For instance, if you are interested in the number of users from a specific state, you can set the date range to see where a user came from. You can also add up to five other filters to narrow the results, including page, query, and country.
Another great feature of the new Google Search Console is the ability to filter search results by page appearance. These filters are similar to the old Search Analytics report, but with a few additional options. They can show you how your content performs in countries, rich snippets, videos, and AMP articles.
Another way to narrow down your reports is to choose segments. Using segments in the Search Analytics report helps you understand the type of visitors who visit your site. For instance, you may want to limit the report to only include visitors who arrive via your website in the U.S.
Metrics
Search query metrics are gold mines for marketers and should be analyzed on a regular basis. The data can help you understand how your site is affecting the search engine rankings over time, and it will also allow you to monitor algorithm changes that may affect your site’s rankings. For example, if a search for “Animal soft toys for kids” returns three results, all of which are from the same website, it would mean that the majority of users are finding what they are looking for.
The Google Search Console offers key metrics on your site’s traffic and rankings. The metrics show the number of visitors who accessed your website, how many people clicked on them and how many landed on your site from searches. The dimensions show which keywords visitors typed in to find your website, as well as how many times your content was indexed by Google. You can also see which devices your website is being viewed on.
Metrics of Search Analytics Report can also help you decide what to do with the data. For example, you can choose which metrics you want to view on a regular basis. Depending on your site’s structure, you can divide the data by search term and by site.
